Privacy policy

Valid from July 1, 2024

daxin lifeline (hereinafter "daxin", "we" or "us") undertakes to process all personal data (hereinafter "personal data") collected via the portal in accordance with Swiss data protection law and to take appropriate security measures to protect it from unauthorized access. In this data protection declaration, we inform you in particular about which personal data is collected and processed in connection with the use of the portal, for what purposes it is used, to whom it may be passed on and what your rights are in connection with the use of your personal data by daxin lifeline. Personal data is all information relating to an identified or identifiable natural or legal person, e.g. surname, first name, address, e-mail address, date of birth or telephone number.

This privacy policy is an integral part of daxin's terms of use.

By accessing the online portal (hereinafter "portal" or "website") and using the services and products we offer, you declare that you have read this privacy policy carefully and agree to the data processing described. Any questions in connection with this privacy policy can be sent at any time by e-mail to daxin@creatif.ch. If you do not agree with this declaration, you must refrain from accessing the portal and using our services and products.

CONTENTS

1. who is responsible for your personal data

2. how we process personal data

3. which personal data we collect for which processing purposes

4. on what legal basis do we process personal data about you

5. to whom we pass on your personal data

6. transfer of personal data to countries outside the EEA

7. how long we keep information about you

8. cookies, services from Google

9. social media plug-ins

10. e-mail communication and newsletters for advertising purposes

11. no automated decisions including profiling with legal effect

12. safety

13. data protection declarations of third-party providers

14. children

15 What are your rights

16. changes to our privacy policy

1. who is responsible for your personal data

Controller for the purposes of data protection legislation is daxin lifeline, Rebstockstrasse 6, 6017 Ruswil, Switzerland E-mail: daxin@creatif.ch

daxin determines the purposes and means of the processing of your Personal Data and is therefore responsible for the processing and use of your Personal Data in accordance with this Privacy Policy. If you have any questions or concerns about this Privacy Policy or the processing of your Personal Data, please contact us at any time by sending an email to daxin@creatif.ch.

2. how we process personal data

All personal data collected via the website is processed in accordance with the Swiss Data Protection Act. We collect and process personal data carefully and for the purposes described in this Privacy Policy. In accordance with applicable law, we may also use your personal data in ways other than those described in this Privacy Policy. In this case, we will provide you with specific privacy statements or notices at the time of collection and, if necessary, obtain your consent. We always endeavour to collect information in anonymized or pseudonymized form within the bounds of what is reasonable, so that we cannot recognize your identity.

3. which personal data we collect for which processing purposes

3.1 Personal data transmitted automatically via the use of the portal

daxin collects and stores information that your browser automatically transmits to us in "server log files" when you visit our website. The data collection is based on your will and interest in visiting our website and our legitimate interests in operating the website. This may include the following data:

§ Browser type and browser version;

§ Operating systems used;

§ Referrer URL (the previously visited website);

§ Host name of the accessing computer;

§ Date and time of the server request;

§ Internet Protocol address (IP address);

§ Transferred data volume;

§ Other similar data and information used for security purposes in the event of attacks on our IT systems.

 This personal data is not merged with other personal data and is stored separately from any other personal data transmitted by the user. It will be deleted by us after three months at the latest.

daxin uses the automatically collected personal data to fulfill the following purposes:

§ to enable the display, operation and functionality of the portal

§ to ensure the stability and security of the system

§ to improve and protect our services

§ for statistical purposes in the event of attacks on the network infrastructure on which the website is made available

3.2 Personal data that the user transmits to us

daxin collects and processes personal data that the user voluntarily transmits to daxin by means of an online form directly on the portal, via our contact e-mail address, via any other applications connected to the portal, by telephone or in any other way. This information includes, for example, the following personal data:

§ Surnames, first names, postal addresses, e-mail address, telephone number

§ Your message or request.

 The provision of this personal data is expressly on a voluntary basis. Without this personal data, however, we will not be able to provide the services requested by the user in the desired quality or at all.

daxin uses the personal data that the user transmits to us to fulfill the following purposes:

§ to provide, maintain, protect and optimize the services and information offered

§ Communicate with you and provide you with the best possible and personalized information you need from us (e.g. about our products and services)

§ to offer you new services and information and, based on your profile, to suggest customized services and information that may be of interest to you

§ Compliance with legal or other regulatory requirements and internal regulations

§ for the establishment, exercise and/or defense of actual or potential legal claims, investigations or similar proceedings

§ for other legitimate purposes, if such processing is apparent from the circumstances or was indicated at the time of collection

4. on what legal basis do we process personal data about you

The processing of this personal data is based on the following legal bases:

§ your consent, only if it can be withdrawn at any time (e.g. when you sign up for our newsletter and other marketing communications)

§ for the performance of a contract with you or for the intention to enter into a contract with you (e.g. when purchasing a product)

§ to comply with a legal obligation (e.g. for tax reasons or for the purpose of legal investigations or proceedings) or

§ to protect our legitimate interests (e.g. protection and security of our services, systems, assets; compliance with legal, regulatory and contractual obligations; establishment, exercise or defense of legal claims; maintenance and efficient organization of business operations; improvement and development of our services and sale and marketing of our services)

If the processing is based on your consent or our legitimate interests, you can withdraw your consent or object to this processing at any time by contacting us directly at daxin@creatif.ch. Please note, however, that the withdrawal of your consent does not affect the lawfulness of processing based on consent before its withdrawal.

5. to whom we pass on your personal data

daxin takes the necessary measures to ensure that only our authorized personnel and our auxiliary persons who have the necessary knowledge have access to your personal data in order to fulfill the purposes for which your personal data was collected.

We may disclose your personal data to the following possible categories of recipients in accordance with the purposes and legal bases of processing described above, insofar as this is necessary for the intended data processing:

§ Other companies in the Group;

§ Service providers who process the personal data on behalf of and on the instructions of daxin (so-called contract processors such as in the areas of IT, hosting and support)

§ Customers, partners, suppliers, insurance companies and other business partners

§ Media agencies, the public, including visitors to the Group's websites and social media;

§ Industry organizations, associations and other bodies;

§ Acquirers or parties interested in acquiring business units, companies or other parts of the Group;

§ Courts, arbitration bodies, law enforcement agencies, regulators, attorneys and other parties to potential or actual legal proceedings when necessary to comply with the law or to establish, exercise or defend rights or legal claims.

 We select our partners and processors carefully and only if we have sufficient guarantees that they have suitable technical and organizational measures in place in accordance with the legal requirements. Our processors may only process personal data on our documented instructions. They are all subject to confidentiality requirements and may only use your personal data to the extent necessary to fulfill the purpose for which your personal data was collected, unless otherwise required by law.

6. transfer of personal data to countries outside the EEA

The personal data collected via our website is stored in Switzerland. In addition, we may transfer, store and process your personal data at data locations around the world, e.g. where our third-party providers or partners are located. Therefore, we may transfer your personal data outside the European Economic Area (EEA) if this is necessary for the data processing described in this Privacy Policy in accordance with applicable law.

Where data is transferred to countries that do not ensure an adequate level of protection, we ensure an adequate level of data protection by putting in place appropriate safeguards, such as contractual safeguards (e.g. based on EU standard clauses), based on binding corporate rules, the transfer of data in accordance with your explicit consent, for the conclusion or performance of a contract with you, or in connection with the establishment, exercise or enforcement of legal claims. For more information about our appropriate safeguards, please contact us by email at daxin@creatif.ch.

7. how long we keep information about you

In principle, personal data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected, unless longer storage is necessary to fulfill legal obligations (e.g. storage and documentation obligations), contractual or pre-contractual obligations or our legitimate business interests (e.g. to assert, exercise or defend legal claims).

On this basis, we generally process personal data in compliance with the following rules and obligations:

§ The personal data automatically transmitted by you through the use of our portal (see point 3.1.) for the purpose of displaying, operating and ensuring the functionality of the portal will be deleted within three to six months.

§ The personal data you transmit to us in connection with the use of our services and products offered on our portal or which you otherwise transmit to us via the e-mail contact address (see point 3.2.) will generally be stored by us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed).

§ For contract-related personal data (including business documents and communications), we store personal data for as long as the contractual relationship exists and thereafter for a further ten years after termination of the contractual relationship, unless (i) a shorter or longer statutory retention obligation applies in individual cases, (ii) retention is required for reasons of proof or for another valid reason under applicable law, or (iii) deletion of the data is required earlier (e.g. because the data is no longer required or we have to delete the corresponding data).

8. cookies, services from Google

When you access or use the Website, we may place so-called cookies - small text files - or similar tools on your computer. We use these cookies to recognize you as a user of the website, to customize content, to improve the performance of the website and to make it more user-friendly.

a) Categories of cookies that we use

Depending on their function and purpose, the cookies we use can be divided into the following categories: functional cookies, performance cookies and advertising cookies.

§ Functional cookies: These cookies serve a variety of purposes for the presentation, functionality and performance of a website and in particular to improve the visitor's experience and enjoyment of the website. They allow a website to remember information already provided (e.g. user name, location or language selection) and offer visitors improved, more personalized features. Functional cookies are used, for example, to remember things like your login details. These cookies cannot track your movement on other websites.

§ Performance cookies: These cookies are used to collect information about how a website is used - for example, how visitors arrived at our website, which pages a visitor opens most frequently, how you navigated our website during your visit and whether you receive error messages from a page. We may also use these cookies to provide us with certain statistical and analytical information, such as how many visitors have come to our website. These cookies are used to monitor the level of activity on the website and to improve the performance of the website.

§ Advertising cookies allow us or a third party provider to serve ads on our website or on third party websites with products that the user likes, so that the ads the user sees may be more relevant to the user's preferences or interests (sometimes referred to as "targeting cookies"). They can also be used to evaluate the effectiveness of advertising and promotions.

 

These cookies may be placed by us or by a third party on our behalf. You can find more information about cookies and their use at: http://www.allaboutcookies.org/.

The legal basis for data processing results from your consent (Art. 6 para. 1 lit. a GDPR) or our legitimate interest (Art. 6 para. 1 sentence 1 lit. f GDPR).

You can configure your browser settings so that no cookies are stored on your computer. The complete deactivation of cookies may mean that you cannot use all the functions of our website.

By continuing to use our website and/or agreeing to this privacy policy, you consent to cookies being set by us and thus to personal usage data being collected, stored and used, even beyond the end of the browser session. You can revoke this consent at any time by activating the browser setting to refuse third-party cookies.

b) Google Analytics

daxin uses the website analysis service of Google Analytics on its website, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The cookies used by Google Analytics are stored on your computer and enable your use of the website to be analyzed.

We use Google Analytics on the basis of our legitimate interests to analyze and regularly improve our website, as well as to use the statistics obtained to regularly improve our offer and make it more interesting for you. Furthermore, the use of Google Analytics is based on your consent to the tracking of your surfing behavior on our websites and their analytical evaluation.

The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. These cookies may contain the following information, for example IP address, number, date and time of the visit, duration of the visit, your access page from which you use the website (reference URL), the pages visited on our website, browser type/version and operating system used. Google will use this information on our behalf because we have a legitimate interest in the analysis of user behavior so that we can optimize the offer on our website as well as our advertising. Google uses this information to evaluate the use of our website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. Pseudonymized user profiles can also be created from the processed personal data.

We have activated the IP anonymization function on this website (so-called IP masking). This means that your IP address will be shortened by Google within member states of the European Union, in other signatory states to the Agreement on the European Economic Area and in Switzerland before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

You can prevent the storage of cookies by selecting the appropriate settings in your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of personal data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this personal data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de. Alternatively, or within browsers on mobile devices, you can prevent the collection of your personal data by Google Analytics by clicking on the following link: Deactivate the collection of personal data by Google Analytics for this website. In this case, a special opt-out cookie will be placed on your device that prevents the future collection of your user data when you visit this website. If you delete your stored cookies, you must click this link again. For more information on how Google Analytics handles user data, please refer to Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

It is also possible that Google may check the use of the website by the user and possibly combine the personal data collected with other information about the user that Google has independently collected from other websites visited by the user and use this for its own purposes (e.g. to control advertising) on its own responsibility on the basis of its own privacy policy. Further information on this and how Google processes personal data can be found in Google's privacy policy: https://policies.google.com/?hl=de; https://policies.google.com/technologies/partner-sites.

c) Google Maps

This website uses Google Maps API, a map service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This allows us to show you interactive maps directly on the website and enables you to use the map function conveniently.

The legal basis for processing results from your consent based on your voluntary information for the creation of a map and our legitimate interests in the presentation of our location and the ease of finding the location specified by us on the website.

By using Google Maps, information about the use of our website, including your IP address, may be transmitted to a Google server in the USA and stored there. Google may transfer the information obtained through Google Maps to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

Under no circumstances will Google associate your IP address with other Google data. Nevertheless, it would be technically possible for Google to identify at least individual users on the basis of the data received. It is possible that personal data and personality profiles of users of the website could be processed by Google for other purposes over which we have and can have no influence. 

It is possible to deactivate Google Maps and prevent data transmission to Google by deactivating JavaScript in your browser. However, we would like to point out that you will not be able to use the map display in this case.

For more information on the purpose and scope of data collection and its processing by Google, as well as further information on your rights in this regard and setting options to protect your privacy, please visit: www.google.de/intl/de/policies/privacy.

d) Cookies

Some of the Internet pages use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser on your next visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this privacy policy.

9. social media plug-ins

We use the social plug-ins below on our website to make our company better known. The underlying advertising purpose is to be regarded as a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. Responsibility for data protection-compliant operation must be guaranteed by the respective provider. Data processing in connection with these plug-ins is carried out with your consent when you use these plug-ins.

If you use the services of these social networks independently of or in connection with our website, the social networks will evaluate your use of the plug-in. In this case, information about the plug-in is forwarded to the social networks.

a) Facebook

Our website uses plug-ins from the social network Facebook, which is offered by Meta Platforms, Inc, 1601 Willow Road Menlo Park, CA 94025, USA. The Facebook plug-ins are marked with a Facebook logo or the addition "Like" or "Share". An overview of the Facebook plug-ins and their appearance can be found at: https://developers.facebook.com/docs/plugins.

When you access a page on our website that contains such a plug-in, your browser establishes a direct connection to the Facebook servers. The content of the plug-in is transmitted by Facebook directly to your browser and integrated into the page.

Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there.

If you are logged in to Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plug-ins, e.g. by clicking the "Like" button, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options to protect your privacy can be found in Facebook's data protection information: www.facebook.com/policy.php.

 b) Instagram

Our website uses the plug-in of the social network Instagram, which is offered by Meta Platforms, Inc., 1601 Willow Road Menlo Park, CA 94025, USA.

The data is only sent to the social media provider when the user activates the social media plug-ins by clicking on the selected plug-in. The user can therefore choose when to activate them. In this case, Facebook can establish a direct connection to the user during their visit to the website, which enables Facebook to know the user's visit and to analyze the corresponding information. The further processing of personal data is the responsibility of Facebook in accordance with the data protection laws and the data protection guidelines published on its website(https://help.instagram.com/ 519522125107875/?helpref=hc_fnav&bc[0]=Instagram help section&bc[1]=Guidelines%20and%20 notifications). Please read the privacy policies of your social networks carefully for detailed information about the collection and transfer of personal data, your rights, and how you can achieve satisfactory privacy settings.

c) Pinterest

Our website uses the plug-in of the social network Pinterest, which is operated by Pinterest Inc, 505 Brannan Street San Francisco, CA 94107, USA.

The data is only sent to Pinterest when the user activates the social media plug-in by clicking on the selected plug-in. The user can therefore choose when to activate it. In this case, Pinterest can establish a direct connection to the user during their visit to the website, which enables Pinterest to know the user's visit and to analyze the corresponding information. The further processing of personal data is the responsibility of Pinterest in accordance with the data protection laws and the data protection guidelines published on its website (https://policy.pinterest.com/de/privacy-policy). Please read the privacy policies of your social networks carefully to obtain detailed information about the collection and transfer of personal data, your rights and how you can achieve satisfactory privacy settings.

d) Twitter

Plug-ins of the short message network Twitter Inc, 1355 Market St, Suite 900, San Francisco, CA 94103, USA, are integrated on our website. You can recognize the Twitter plug-ins ("Tweet" button) by the Twitter logo and the addition "Tweet". When you visit a page of our website that contains such a plug-in, a direct connection is established between your browser and the Twitter server. Twitter then receives the information that you have visited our site with your IP address. If you click on the Twitter button while you are logged into your Twitter account, you can link the content of our pages to your Twitter profile. This allows Twitter to associate your visit to our website with your user account.

We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Twitter. Further information on this can be found here: http://twitter.com/privacy.

e) Google+

Our website uses plug-ins from the social network Google Plus, which is offered by Google LLC, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The plug-ins can be recognized, for example, by buttons with the "+1" symbol on a white or coloured background. An overview of the Google plug-ins and their appearance can be found here: https://developers.google.com/+/plugins.

When you access a page on our website that contains such a plug-in, your browser establishes a direct connection to Google's servers. The content of the plug-in is transmitted by Google directly to your browser and integrated into the page. Through the integration, Google receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Google Plus profile or are not currently logged in to Google Plus. This information (including your IP address) is transmitted directly from your browser to a Google server in the USA and stored there. If you are logged in to Google Plus, Google can directly associate your visit to our website with your Google Plus profile.

If you interact with the plug-ins, e.g. press the "+1" button, the corresponding information is also transmitted directly to a Google server and stored there. The information is also published on Google Plus and displayed to your contacts there.

The purpose and scope of the data collection and the further processing and use of the data by Google as well as your rights in this regard and setting options to protect your privacy can be found in Google's data protection information.

f) LinkedIn

Plug-ins of the social network LinkedIn Corporation, 1000 West Maude Avenue Sunnyvale, California 94085, USA, are installed on our website. You can recognize the LinkedIn plug-in ("LinkedIn Recommended" button) by the LinkedIn logo. When you visit a page on our website that contains such a plug-in, a direct connection is established between your browser and the LinkedIn server. LinkedIn receives the information that you have visited our site with your IP address. If you click on the LinkedIn button while you are logged into your LinkedIn account, you can link the content of our pages to your LinkedIn profile. This allows LinkedIn to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn. You can find further information at: www.linkedin.com/legal/privacy-policy.

10. e-mail communication and newsletters for advertising purposes

If you register for our newsletter, we will use your e-mail address to send you information about our services and other commercial communications (e.g. announcements of events, competitions, promotions and surveys) that may be of interest to you. For security reasons, we use the so-called double opt-in procedure to register for the newsletter. After registration, we will send a confirmation e-mail to the e-mail address provided during registration with a link that you must click on to confirm that you wish to receive the newsletter. You can unsubscribe from such newsletter e-mails at any time by clicking on the marked link "Unsubscribe from this list" at the end of each e-mail or by contacting us directly by e-mail at daxin@creatif.

11. no automated decisions including profiling with legal effect

We will not make any decision about you that is based solely on automated processing - including profiling - and which produces legal effects concerning you or similarly significantly affects you.

12. safety

daxin has implemented organizational and technical measures to maintain the security of personal data and to protect it against unauthorized or unlawful processing, accidental loss, alteration, disclosure or access.

daxin may use third parties as data processors to collect and process your personal data. The data processors commissioned by us will only process your personal data in accordance with our instructions and are legally obliged to take strict security precautions when handling personal data.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. For this reason, you are always free to transmit your personal data to us by other means, e.g. by telephone. Once we have received your data, we apply strict procedures and stringent security measures to prevent unauthorized access.

13. data protection declarations of third-party providers

Please note that if you click on the link to a third-party website (e.g. Google or social media or other websites), you will be redirected to a website that we do not control and our Privacy Policy will no longer apply. Your browsing and interaction on another website is subject to the terms of use and privacy policies and notices of those third party websites. Furthermore, we cannot guarantee the accuracy and timeliness of these links.

We recommend that you carefully read the terms of use and the privacy policies and notices of other websites before you submit any personal data via this website. We are not responsible or liable for the information content and data processing of such third-party websites.

14. children

Our website is not intended for children and we do not knowingly collect personal data from children under the age of 16 unless we have the express consent of their parents. If we are notified or otherwise learn that personal information of a child under the age of 16 has been improperly collected, we will take all reasonable steps to delete that personal information.

15 What are your rights

You can request information from daxin about whether personal data about you is being processed, providing proof of your identity. In addition, you have the right to request the correction, deletion or restriction of personal data about yourself and to object to the processing of your personal data. If the processing is based on your consent or our legitimate interests, you can withdraw your consent or object to this processing at any time by contacting us directly by e-mail at daxin@creatif.ch. In certain cases, you have the right to receive personal data generated when using online services in a structured, common and machine-readable format, so that further use and transmission to any third-party provider is possible.

Inquiries in this regard should be addressed to daxin via the following e-mail address: daxin@creatif.ch. daxin reserves the right to restrict your rights within the framework of applicable law and, for example, not to disclose comprehensive information or to delete personal data. Please note that even after a request to delete your personal data, we must retain all or part of it within the scope of statutory and contractual retention obligations. The deletion of your personal data may mean that you can no longer use our services.

If we reject your request or you are not satisfied with our processing, you are also entitled to lodge a complaint with the competent supervisory authority and to appeal to the competent authority. The competent authority is the Federal Data Protection and Information Commissioner (FDPIC) in Bern (http://www.edoeb.admin.ch).

16. changes to our privacy policy

daxin reserves the right to adapt, supplement or otherwise change this personal data protection declaration at any time and without giving reasons. The current personal data protection declaration as published on the portal shall apply.